The show is broadly focused on improving and advancing the status, health and wellbeing of women in all stages of life. Women’s stories and lived experience are the highlight of the show. Listeners can expect to be served generous portions of thought-provoking opinion, critical information and strategies that advance gender equity. As co-hosts Karen Morrison and Elizabeth Madrigal explore the real lives of local women, interviews focus on opportunities and challenges and critique the underlying infrastructural and institutional biases that limit power-sharing and hold our community back. In a conversational and story-rich style, the show’s co-hosts and guests offer a variety of female perspectives with real solutions in support of a more equitable society. 

Show topics address the status of women overall but examine the underlying issues of gender stereotyping, healthcare discrimination, female poverty, relationships, power dynamics, abuse, domestic violence, climate change, racism, misogyny, leadership, child care, work/life balance, finances, volunteerism, entrepreneurism and self-employment. Plenty of radical tree-shaking occurs as the voices of women of all ages, communities and socio-economic groups are amplified. Conversations highlight success stories for inspiration and pressing social issues for motivation. The show’s subject matter may be intense, but the empathetic listener need not have concerns. The intent is to educate and inform women, engage and celebrate women, and grow women’s strengths and resilience. The show offers local resources along with calls-to-action including, “Be kind… by any means necessary.”