Ep.33: Sync Licensing

How does a song make it into a movie, TV show, video game or advertisement? There’s more to it than just picking a popular song. Sync licensing is the process by which a song is used, or synced, to a moving image and can be a lucrative source of revenue for an artist. On this episode, Portia talks with Matt FX, the music supervisor behind Broad City’s genre-spanning soundtrack, about what it’s like to secure music for television. Justin Ringle of the band Horse Feathers also talks about his recent tours and the series of sync/placements that he had with the California Dairy Board. Then, Carianne Marshall of SONGS Music Publishing explains the importance of sync licenses to an artists' career. Sohrab Nafici (Director, Music/legal at Warner Bros.) caps the episode off with his insight into the historical and current trends within the sync business.

GUESTS

Justin Ringle (Horse Feathers)

Matt FX (Music Supervisor, Broad City)

Sohrab Nafici (Head of Music/Legal, Universal)

Carianne Marshall (SONGS Music Publishing)

MUSIC

Delta 5 "Mind Your Own Business"

Horse Feathers "A Heart Arcane"

Deerhoof "Blue Cash"

Dos "Dream of San Pedro"