Pabst Brewing Company and Superfly are proud to introduce Project Pabst, an innovative celebration of Pabst and the city of Portland, OR, featuring a main festival and night shows comprised of music, entertainment, food and drink. The inaugural main event will take place September 27th and 28th on two stages over 10 acres in the restored Zidell Yards in the heart of the South Waterfront District. Modest Mouse, Tears For Fears, The Violent Femmes, GZA and Rocket From the Crypt are among the many artists who will perform. Fans must be over 21 to attend. The late-night show component of the festival will take place September 26th and 27th at venues to be announced soon. The night shows will feature: Guided By Voices, Constantines, High On Fire, Menomena, Surfer Blood, Pure Country Gold, Small Black and more. A complete list of the Project Pabst Festival lineup is below

Tickets will go on sale today July 29th via projectpabst.com. One dollar from every ticket will go to help the Jeremy Wilson Foundation, dedicated to providing financial assistance in times of medical crisis and to improving the overall well-being of individual musicians and their families.

“We wanted to create a festival as uniquely original as the city itself,” says Pabst Brewing Company’s CMO Dan McHugh. “Project Pabst is a love letter to Portland. The company wanted to do something for the city that has embraced it and has never wavered in its support.”

Project Pabst has found an ideal site at the Zidell Yards in Portland, where the Zidell family is building the city's next great neighborhood in the once-industrial South Waterfront district on the Willamette River. Says Matt French, Managing Director, “In hosting Project Pabst as part of a series of exceptional outdoor events, the Zidell family continues to seed a dynamic neighborhood culture that will thrive as the Zidell Yards are redeveloped.”

To help them create the ideal multi-faceted festival experience Portland deserves, Pabst brought in Superfly, the renowned producers of such culture-defining events as Bonnaroo and Outside Lands. Superfly’s history of designing groundbreaking properties and cultivating them into becoming incomparable global phenomenons, coincided perfectly with Pabst’s remarkable vision as the largest American-owned brewer, which was subsequently established in 1844.

“We are very excited to be working with Pabst,” said Superfly’s Richard Goodstone. “They have a very unique approach to all they do, and their culture is very much aligned with how Superfly operates. We focus on adding dimension and tangibility to brand presence at our festivals, and Pabst has empowered us to bring that specific sensibility to Project Pabst.”

The unique strengths of these two companies using the backdrop of the beautiful waterfront in one of the greatest musical cities in the country is certain to make for an unforgettable weekend. The music programming will represent a wide range of genres, with major national headliners performing alongside exceptional emerging talent, making the event a substantial celebration of the established and the cutting edge. Local acts will also be featured prominently as the festival will represent Portland’s vibrant cultural community. The Portland flavor will also be seen in the festival’s concessions, featuring foods from local eateries.

McHugh concludes: “We wanted to treat this festival like a jukebox at midnight in some of our favorite Portland bars.”

With a seemingly endless selection of music and activities, Project Pabst is certain to provide a singular festival experience that will also serve as a beacon as it shines a light on the wonders of the Portland community.

Getting to Project Pabst

Project Pabst will take place in Portland’s South Waterfront District at the historic Zidell Yards located between the new Tilikum Crossing and the Ross Island Bridge. Zidell Yards is just 1.2 miles from downtown Portland and is easy to get to by walking, biking, and other public transportation options. Parking is limited, so we encourage the use of public transportation. If you do drive, please carpool to reduce traffic in the area and always choose a Designated Driver. Designated drivers will receive complimentary soda and water at Project Pabst. 
Check back for more details!